Brand culture is Faram’s third key objective. Faram does not consider brand as a label seducing consumers but as a way to give its ideas added – value and make them recognisable. The brand communicates the soundness of the company and is crucial to Faram’s unique selling point. It represents a foundation of know-how and a reputation of credibility . It is part of a strategy making the company’s name known and linking it to the idea of quality, given to their intense and targeted communication activity using a series of privileged channels aimed at enhancing results.
The brand culture also stands for a type of behaviour, a way of operating that distinguishes the actions of the company, both as individuals and as a whole. At the same time brand culture is the point of departure and arrival of an entrepreneurial philosophy whose aim is not mere profit but the desire to transform a project, linking the value of the product and the services offered to customer satisfaction and transforming this into the best publicity.