Furnishing movement The Mercedes Benz headquarters in Milan.
The new Mercedes-Benz headquarters in Milan respond to a corporate brief calling for a project linking all the showrooms – regardless of their geographical location – while reinforcing their local ties. This approach reinforcing “brand culture” is typical of the Stuttgart-based car manufacturer.
Mercedes-Benz is also very aware of sustainability, a theme that was present in every aspect of the planning and building of the new headquarters, from the site context, to the application of energy-saving technologies, to the type of products installed, including furnishings.
The “Brand Tower”.
The building’s signature feature is the so-called “brand tower”, the focal point and spatial and distributive hub of the entire complex: a truncated cone housing a permanent exhibition of the company’s leading models, as well as innovations and themed shows.
The interior planning scheme reflected the overall philosophy of the building with the focus on natural light which was collected, channelled and diffused by the vast perimeter windows. Materials like wood and steel created an environment that was both “warm” and in line with the brand’s hi-tech character
Integrated plants and walls.
Single-glazed partition walls from the P600 series were used in combination with solid walls from the P500 series, chosen in the freestanding version so as to leave room for the exposed cabling ducts. The wall system is stabilised by cabinets from the Inbox series. The grey aluminium finish desks belong to the Cartesio series.
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