Faram 1957. A design company, designed to run.
In 1957, Uberto Bacilieri, a brilliant Milanese timber representative, with a vocation for entrepreneurship, decides to take over ARAM, a home furniture company, located in Giavera del Montello, near Treviso. It changes its name to FARAM, Factory for Rational and Modern Furniture, and chooses as the logo a running red horse. It is the beginning of a brave ‘galloping’ story.
Bacilieri is a visionary and in the 70s he focuses on office furniture, a sector in strong evolution after the economic boom, where spaces are reinterpreted and divided more functionally. Faram launches on the market a highly innovative product, the P450, a mobile partition made of full-height tall units. It is a great intuition. In the following decades Faram becomes an international point of reference in the field of office walls, distinguishing itself above all for its ability to carefully and competently follow the development of each interior project, from the simplest to the most complex. In the ‘fabulous’ 80s, part of the Spanish company ARLEX is acquired, to make it a subsidiary in the Iberian Peninsula. The operation is successful, and a branch in Belgium is also opened, just as successful.
In the 90s, Faram anticipates market trends and creates the P600, the first Faram wall in glass without uprights. These are the glorious continuous glass partitions that Faram has the merit of being the first to launch on the market as an industrial product. In 1992, Faram opens the London branch, and big architecture firms begin to insert its products as building blocks of their projects. In the same year, the Medical division is inaugurated, specializing in ‘turnkey’ hospital furnishings.
At the beginning of the new millennium Faram turns to the East and starts a joint venture with the Chinese government. The company is called Faram China Great Wall and produces the same furniture pieces of Italian Faram for the Chinese market: manufactured in China to sell locally.
After some ownership changes in 2014, the company is finally taken over by the industrial holding Aliante, which renames it Faram 1957, in honour of its precious historical heritage. A relaunch strategy is studied and implemented by a mix of new management and the company’s historical resources. The concept of lean management is introduced and as a consequence all company processes are mapped according to new procedures. The operation is successful and starts a new development phase.
At the end of 2017, Faram appoints Massimiliano Giacomelli as CEO, who reorganizes all the fundamental assets including the production systems, invests in a new and young management force, and renews product policies by starting a collaboration with art director Egidio Panzera, thus giving renewed value added to the brand. The results are not long in coming, with constant double-digit growth. In 2020, in New York, Faram North America opens.
The red horse continues its run.