Massimiliano Giacomelli ‘launches’ the new Bahlara forniture system
The managing director of Faram, Massimiliano Giacomelli, presented the revolutionary furnishing system called Bahlara. The key concept is to imagine a workplace with the same capacity for reconfiguration as the places dedicated worldwide to exchange and commerce, street markets.
Egidio Panzera was inspired, in particular, by Ballarò, the market in Palermo that the Arabs called Bahlara. It is an innovative, disruptive vision, probably a new milestone in the history of office design, in the wake of the Schnelle brothers, of Robert Propst, the designers of Mountain View and so on.